The story of the Rojas Winery began in 2009 when Jaime Rojas and his family bought a small 12-acre property in West Santa Rosa (Russian River Valley). Early on, Jaime had a vision of building a vineyard on the land one day.

Now named the Bravo Toro Vineyard, the land is ideally positioned for growing grapes. Slightly inclined toward the south, the land enjoys plenty of sunshine. The soil is deep and rich, and the south-facing tilt along with its lighter gravel and sandy properties, warms and drains easily. Grapevines love it!

Still, even with everything going for it, there was a lot to be done. The land needed to be worked and prepared to become a producing vineyard. For expert labor, Jaime relied on his great team from Napa Second Generation, a company with many years of experience in vineyard development and maintenance.

A New Vineyard is Born

In 2012 Jaime’s father, Antonio, planted the first vine in the new Bravo Toro Vineyard. Over the next few weeks, the rootstock plants began growing in the fertile Russian River Valley.

Caressed by the morning breeze and nestled by the valley’s typical fog, the little vines thrived until finally they were ready for the first harvest in 2016.

Thanks to the Russian River Valley’s ideal growing conditions for Pinot Noir, the first year yielded an ideal vintage. What were once only dreams and ideas became a unique wine and the start of the Rojas family winery.

Today, the winery is managed by Jaime Rojas and his wife, Jana.

A woman and a man stand close together in a vineyard, holding glasses of red wine. The man also holds a wine bottle. Both are dressed in white and smiling at the camera, with green grapevines in the background.
A vineyard stretches into the distance, framed by the branches of a large tree in the foreground. Rows of grapevines cover the gently sloping landscape under a clear blue sky.
Rows of grapevines in a vineyard at sunset, with a large tree in the center, golden sunlight illuminating the scene under a cloudy sky.
A bottle of Rojas Pinot Noir Reserve 2019, a cork, a glass of red wine, and a bunch of grapes dripping juice into the glass, set against a brown background.

About Our Symbol and Colors

Rojas, our family name, translates to red in Spanish—a vibrant color that mirrors the rich hue of our Pinot Noir. To us, red is more than just a shade; it represents the passion, bravery, and deep love that every member of our family pours into this land and our wine.

Bravo Toro, the name of our vineyard, means brave bull. Highlighted inside our logo, the bull honors our Mexican roots, where the energy and emotion of the rodeo represent strength and fearlessness—values that keep our family grounded and resilient.

Our winery is a shared family journey that bridges our Oaxacan and Czech heritages with the California land we call home. Every symbol and color in our logo reflects our combined traditions, our hard work, and the proud legacy we are building together.

A gold stylized letter R with the negative space forming the shape of a lions head facing left.